ESL case study · UK · 2025
KOEL × Hanshow
Electronic shelf labels going live in a real corner shop, not in a showroom.
- Client
- KOEL Retail UK & EU ↗
- Location
- Corner Shop, Kingsthorpe (UK)
- Role
- Strategy, filming & edit
- Year
- 2025
The question
KOEL installs Hanshow's electronic shelf labels. They wanted to show what an installation looks like in a real shop, not in a showroom.
What I did
I was on the shop floor during the installation: the team at work, the labels going live, the shelf before and after. Cut into one case film and short cuts.
Credits
- Client
- KOEL Retail UK & EU
- Partners
- Hanshow, HL Display
- Film & edit
- Toon Reunis
